The Basics of WeChat for Business

WeChat has been a hot topic for many entrepreneurs for a long time. However, how much do we actually know about WeChat? How did this social network become the most used solution in china and expand its reach to 18 languages and 200 countries in just six years? Below is a breakdown of how WeChat is used for business.

What is WeChat?

WeChat is a lifestyle app. However, it is not a typical, single-minded app – Instead, it has a plethora of functions that could be drawn from multiple lifestyle apps and social media platforms.

It was branded as a messenger app at first but soon grew into an app that covered many functions beyond simply messaging and social media, such as WeChat Pay QR Code. In china, WeChat can displace Facebook, Twitter, Instagram, Uber, PayPal, Groupon and much more. Within the app, it is possible to order takeaways, buy train tickets, buy cinema tickets, book hotel rooms, shop online, donate to charities, and pay utility bills. With such wide range of services, WeChat has become the most active social platform in China.

How is WeChat being used by Business?

WeChat can be a great tool for lead generation. It lets users share content about companies within their social group, which can result in additional publicity for the company and help to drive leads.

WeChat can also be used as a customer relationship management tool. When users follow an account, there must be a reason behind it. If their needs are not fulfilled, or the experience is not good enough, the user will simply decide to unfollow the account. It is a common mistake; many businesses just join WeChat, thinking that it is a nice tool to have, without really having a plan on how to use it. They may see a surge of followers at first, but this will fade out over time if there is nothing new or useful to maintain the relationship.

As mentioned above, WeChat allows online transactions to take place within the app. WeChat Pay is currently one of the most popular mobile payment methods in China. It was first launched in 2014. It is also widely used offline in physical stores, where payments can be made by scanning the The Basics of WeChat for Business.

It is amazing to see how widely WeChat Pay is used. WeChat Pay QR code payments are being used in all areas of everyday life, including on vending machines, in shops and restaurants.

When you stepped into a restaurant in China, you will be asked to whether you would like to pay the food bill with WeChat or Alipay, while neither card nor cash will be mentioned at all. WeChat Pay unquestionably has a massive market in China, and the expedient payment process has the possibility to develop elsewhere.

Indeed, WeChat Pay is aiming for the global market. From January 2016, WeChat Pay has been available to overseas businesses, which means that Chinese customers can pay the foreign vendors in Chinese Yuan straight away via using the WeChat Pay QR Code. WeChat Pay now accepts nine currencies (GBP, HKD, USD, JPY, CAD, AUD, EUR, NZD and KRW). If overseas businesses in the travel or retail industry embrace this payment method, it would be hugely beneficial for them.

What’s the Next Step?

In Conclusion, WeChat is a prodigious tool for advertising to Chinese users. It has many stimulating functions to explore. WeChat is also hastily growing and expanding to more and more markets. Businesses should start to think about adapting to WeChat Pay QR Code as a payment method, especially companies in the travel industry. The official account opening process may be a little complicated at the moment, but it is definitely worth the time and effort. Get in touch with a trust WeChat Pay solution provider to learn more.


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